PSA: COVID-19

The CONCEPT

It's 2020 and COVID-19 is a global pandemic. Despite warnings from the government and the World Health Organization, many people tried to live their normal lives.

We could hear kids playing at the local playground, saw teens huddled together on the sidewalk in large groups, and watched adults openly protest in hopes that their province or state would re-open — as if that would suddenly cure everyone.

Amidst all of the misinformation and lack of social distancing our frustration grew. We decided to create an anthology of images to highlight some key ideas around COVID-19.



Masks save lives.

You wear it to protect the ones you love. Wearing a mask or face covering has been proven as an effective method to reduce the transmission of COVID-19. This, along with physical distancing, are the keys to slowing the spread. If you don’t want to wear it for yourself, wear it for the ones you love.



Practice social distancing.

Projects that rely heavily on post-production come with a unique set of problems. Similarly to IKEA furniture, if you're missing a piece or you don't follow the instructions closely, you'll end up with something that doesn't work as intended.

When creating combining photography with 3D assets it's essential to get as much data as possible to accurately recreate the scene digitally. We took plenty of measurements while shooting.

BTS by Highlighter

BTS by Highlighter


To maintain social distancing, we used 3D models instead of human models!

BTS by Highlighter

Retouching by Highlighter



Don't believe everything you read online.

Trump's daily press briefings were put in jeopardy after he made false and dangerous claims that injecting disinfectant should be looked into as a treatment for the coronavirus. Now that is #fakenews!


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Want to work with us? Send us an email at info@kaimallari.com

PSA: Heat Kills
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PSA: Heat Kills
View Conceptual Photography
View Product Photography
PSA: Heat Kills
View Conceptual Photography
View Product Photography
Using Format