PSA: Heat Kills


The CHALLENGE

There has been a steady increase in heat exhaustion incidents over the last few years. The RSPCA reported 8,290 calls relating to animals and heat exhaustion in 2018 – 90 per cent of which were about dogs in hot cars. A 5% increase from 2017 and a 15% rise from 2016. The BC SPCA has received over 1400 reports of distressed animals overheating in cars between 2017 and 2019.


Each summer Vancouverites leave their pets in hot cars. More has to be done to take care of our furry friends. How could we do our part to encourage pet safety?

The PROCESS

When we work on personal projects we often have a very limited budget, and for this particular project we knew we wanted to be able to iterate a lot and try different things — 3D was the obvious choice.

3D Modeling by Dosch Design


Using a stock 3D model, we hand-painted over 40 different versions trying to achieve the right combination of surface imperfections on the car and windows. 

Painting surface imperfections

Testing reflections


The majority of our time was spent studying materials. We walked around photographing cars near the office, we even took a steamer to our windows to see how condensation built up at different angles, distances, and over time. We also put together a library of stock images that helped us get and understanding of how the condensation should look.

Condensation study

Painting fogged up glass

Painting fingerprints and smudges


The paw prints were created using several custom brushes. The paw prints themselves are built from stock images while the drips used a custom particle brush — a brush that simulates drips

Painting paw prints

Default particle brush


Read More

Want to work with us? Send us an email at info@kaimallari.com

PSA: COVID-19 Stay Home
Kim Crawford Wines: Love All, Love Kim
PSA: COVID-19 Stay Home
Kim Crawford Wines: Love All, Love Kim
PSA: COVID-19 Stay Home
Kim Crawford Wines: Love All, Love Kim
Using Format