Engaging a New Audience


The CHALLENGE

For their sponsorship of the US Open, Kim Crawford Wines and Cavalry ad agency tasked Kevin Clark Studios and Highlighter Creative with updating their product photography, and creating video advertising that would help drive traffic to their website while correlating a love of tennis with a love of Kim Crawford Wines. 

The OUTCOME

The content was used on Kim Crawford Wine's social media, which saw a 152% increase in views in comparison to previous month's posts, and an over 200% increase in views since the year prior.

The PROCESS

Cavalry Ad Agency and Kevin Clark Studios are incredible in their own right with decades of experience in their respective fields, but when deconstructing specific client requests, they wanted to be sure they delivered exactly what Kim Crawford Wines needed with accuracy and flexibility. We worked collaboratively with Kevin Clark Studios to make sure everything was done right. We tackled the video animation, post-production, and helped with the photography.

3D Modeling & Textures by Highlighter


Their video request was specific: a bottle of wine surrounded by a tower of tennis balls, seven balls tall. Unfortunately, seven tennis balls would be way taller than their wine bottle. To do this practically, they would either need to custom make a huge wine bottle or miniature tennis balls — both of these would be expensive and complex. Additionally, they would have required a special machine to hold the balls in the tower shape and drop the balls.


But Highlighter Creative had the solution! Create it in 3D. No worrying about building custom props, and it would allow them to significantly reduce overhead costs.

BTS by Highlighter


Throughout the research and development process, Kim Crawford Wines received frequent updates with animation samples and simulation tests — we built the animation from the ground up with flexibility in mind, making sure that all aspects would be easy to modify if they wanted to make a change. After seeing some of the samples, they submitted a change request seeking to match the rest of the images we were creating: a shorter tower and a blue background.


The image shown here is one of our many simulation tests. It’s meant to give an idea of what the composition and movement will look like.


As part of our research and development, we had to figure out how to mimic tennis ball bounces. Using simulations, we are able to recreate the way a tennis ball would bounce in real life, but there's no easy preset. We tested several iterations before settling on the bounce in the final animation.

Previsualization by Highlighter

Animation by Highlighter


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Want to work with us? Send us an email at info@kaimallari.com

Kim Crawford Wines: Retouching
PSA: Heat Kills
Kim Crawford Wines: Retouching
PSA: Heat Kills
Kim Crawford Wines: Retouching
PSA: Heat Kills
Using Format